El portal dels estudis de comunicació des de 2001

Edición en español

Edició en català

Edição en português

Novetats editorials

You Don't Own Me: How Mattel v. MGA Entertainment Exposed Barbie's Dark Side

Autor: Orly Lobel

Editorial: W. W. Norton & Company

Categoria: Expressions audiovisuals

Enllaç: https://www.amazon.com/dp/0393254070?tag=losangrevofbo-20



The battle between Mattel, the makers of the iconic Barbie doll, and MGA, the company that created the Bratz dolls, was not just a war over best-selling toys, but a war over who owns ideas.

When Carter Bryant began designing what would become the billion-dollar line of Bratz dolls, he was taking time off from his job at Mattel, where he designed outfits for Barbie. Later, back at Mattel, he sold his concept for Bratz to rival company MGA. Law professor Orly Lobel reveals the colorful story behind the ensuing decade-long court battle.

This entertaining and provocative work pits audacious MGA against behemoth Mattel, shows how an idea turns into a product, and explores the two different versions of womanhood, represented by traditional all-American Barbie and her defiant, anti-establishment rival―the only doll to come close to outselling her. In an era when workers may be asked to sign contracts granting their employers the rights to and income resulting from their ideas―whether conceived during work hours or on their own time―Lobel’s deeply researched story is a riveting and thought-provoking contribution to the contentious debate over creativity and intellectual property.

També et pot interessar...

  Misterios de la sala oscura: Ensayos sobre el cine y su tiempo
Fernanda Solórzano

Ya desde el comienzo del siglo XX, Walter Benjamin reflexionaba sobre lo que supondría la masificación del arte que las nuevas técnicas de reproducción hicieron posible, y proponía que en un futuro [...]

  La ley de (Ryan) Murphy
Trapero Llobera, Patricia (editora)

La ley de (Ryan) Murphy. Autoría y construcción estética en la ficción televisiva contemporánea constituye una auténtica novedad en el panorama de la investigación televisiva nacional e [...]

  Media Heterotopias: Digital Effects and Material Labor in Global Film Production
Hye Jean Chung

In Media Heterotopias Hye Jean Chung challenges the widespread tendency among audiences and critics to disregard the material conditions of digital film production. Drawing on interviews with [...]